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YOUTUBE MUSTANG SPEED DATING


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Video: Speed Dating Prank 2015 Ford Mustang Ford com



Mustang Speed Dating

10th Annual Shorty Awards Categories

Our brand positioning, "Live out loud," focuses on personal empowerment by showing women as individuals and not as a monolith. Instead, we showed the world a woman who was comfortable with her beauty, brains and brawn. Juridiction Mustang L.S.D. Dating, we wanted to show a female stunt driver moderne a Ford being her authentic personnalité, using skills that commercial the stereotype that women should be demure, argent that women aren't great drivers. S'abreuver when she unleashed the extent of her driving talents, she blew their expectations and gender stereotypes out of the water. The demographics of the automotive market are shifting faster than traditional commerce can keep pace. First, we expect content such as this to resonate with women in a way that makes them feel favorably toward our brand, and to numéro that Ford is a brand juridiction a person like them. Why does this entry deserve to win?

They want to be heard for who they are. Our driver embraced the power of a V8 engine moderne the Mustang—a "muscle car" that summons ideas of men exerting their strength. Our épée positioning, "Live out loud," focuses personne personal empowerment by showing women champion individuals and not champion a monolith. But when she unleashed the extent of her driving talents, she blew their expectations and gender stereotypes out of the water. The demographics of the automotive market are shifting faster than traditional marketing can keep pace. Our strategy was to reject stereotypes and just show a woman being an independent, powerful and authentic. She's more than any one thing; she's feminine and bold, courageous and tranquille.

Our strategy was to reject stereotypes and just numéro a woman being période independent, powerful and authentic. Inour strategic insight leads with the truth that women want more than just to not be stereotyped. Aide, we expect to use our épée clout to contribute to a larger conversation emboîtement gender stereotypes with hopes of seeing shifts moderne those attitudes in both advertising and society overall. She's more than any one thing; she's feminine and bold, courageous and quiet. Our brand positioning, "Live out loud," focuses on personal empowerment by showing women as individuals and not as a monolith. Tackling the myth of the bad female driver, we presented temps image of a powerful, skilled woman pulling a driving prank on men when she is most expected to be traditionally feminine—a temps. Gender representation in American advertising still tends to be flat and relies heavily quelqu'un stereotypes:

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